While the SIC pedigree is deeply rooted in racing, downwind paddling and surf, we realize that people paddle for infinitely more reasons. Paddling is for just about everyone. We all started as beginners on the ocean, a lake or a river. For most of us, we were introduced to the sport through a friend who had found their passion.

Yes, at SIC we do like going fast. However, we also love sharing this transformative activity with others. Through SUP you will not only become a better paddler, you will be joining a paddle community.