SIC started off focusing on building the ultimate open water race boards. This focus lead them to dominate this space with racers from other brands frequently choosing to use custom SIC boards. As time has passed and SUP has continued to evolve so has SIC as a brand. The water that we all love to spend time on can offer a whole range of experiences and as such SIC has developed boards to suit those experiences. From downwind to surf, to race and exploration. This video shows what SIC Maui is all about.